OVERVIEW
Despite working hard to innovate through marketing strategy, the Met still faces a crucial challenge in how to make opera relevant to younger audiences, while accessible and intuitive for the older one facing up aging disabilities.
THE CHALLENGE
Revitalize a modern art form through voice
Thinking how to address a multiple-touch-points experience, while resonating to a multiple generations.
VALUE PROPOSITION
Classical master pieces through audio podcasts, listing a brief of the opera shows of the theater calendar, emailing or texting date-information to user's phones, adding it to their calendar, and sharing audios to friends and family.
OVERALL EXPERIENCE
